How Does Fortnite Make Money When The Game Is Free?

How Does Fortnite Make Money When The Game Is Free?

Despite Fortnite being a free-to-play game, it is still making a ton of money. Actually, it is one of the most profitable games out here. Epic Games, the creator of Fortnite, earned a stackering estimated $2.4 billion on the popular battle royale title in 2018.

The main source of income for Fortnite is through the sale of Vbucks. Vbucks are an in-game currency used to purchase skins, gliders, battle passes, and whatever else Fortnite decides to put in their item shop. From time to time, Fortnite will release limited edition packages that can only be purchased with real money. An example of this is the Fallen Love Ranger pack.

As mentioned, their main source of income comes from Vbucks-purchases. Like many other games with in-game currencies, the conversion rate changes depending on how much you buy.

Fortnite vbucks store prices

When buying the cheapest pack of 1000 Vbucks, will come at a rate of 1 dollar/1 euro per 100 Vbucks. This means a skin at the cost of 2000 Vbucks, in reality, costs $20. Prices like these, are not unusual for Fortnite but are more expensive than other freemium games. If you purchase the most expensive package of 13500 Vbucks, it will come at a conversion rate of 1 dollar/1 euro per 135 Vbucks. At this rate, a 2000 Vbucks skin will cost you $14.81 in reality.

Though not disclosed, it is likely Epic Games are making revenue through collaborations with the likes of Samsung and their Galaxy Skin event. It is also possible that Fortnite is generating profit through their various events through ticket sales and or sponsors. However, these events could be purely for marketing, and not for profit. Information on this is not publicly available.

Jack Roque

Jack is an avid gamer who isn't afraid to take on a challenge. Having been a gamer his entire life, Jack is interested in multiple genres of both desktop and mobile games. Thus, he writes on a wide variety of titles. With thousands of hours of game time in popular titles such as League of Legends, Fortnite, Call of Duty, World of Warcraft, and Minecraft, Jack has experienced most video game genres. Throughout his life, he has achieved impressive results in many of these games, reaching high-diamond at his peak in LoL, attaining more than 1000 solo wins in Fortnite, and collected multiple Cutting Edge achievements in WoW. Jack started his career as an online content creator and writer back in 2017. After working in several industries, he knew that he wanted to combine his passion for gaming with his content creation skills, thus he became a writer at Besides his efforts here, Jack contributes to other outlets - making tier lists for Tierlistmania, business-related posts for Medium, and more. You can connect with Jack on Twitter.

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