As of the first half of 2022, worldwide consumer spending has reached $65 billion from both Apple’s App Store and Google Play, according to preliminary Sensor Tower Store Intelligence. This is about a 1 percent increase from last year, which generated $64.4 billion in both stores in 2021 during the same period.
However, despite the fact that worldwide consumer spending has continued to increase, the velocity of it has slowed down after the extreme growth seen during the pandemic. This has led to the growth in the first half of 2022, trailing behind the growth seen in the first half of 2021.
Worldwide Mobile App Downloads and Revenue
Apple’s App Store generated $43.7 billion from in-app purchases, subscriptions, premium apps, and premium games in the first half of 2022, which is up 5.6 percent from last year’s revenue of $41.4 billion.
Google Play saw spending decline by 7.4, generating $21.3 billion compared to $23 billion last year.
TikTok remains the highest-grossing non-game app worldwide in both Apple’s App Store and Google Play.
In the first half of 2022, consumers spent $1.7 billion on the app, up 85 percent from last year.
YouTube placed second with consumers spending $693.6 million. Google One placed third with $614 million, followed by Tinder and Disney+.
Even though consumer spending has continued to increase, app installations have gone down by 1.5 percent in both Apple’s App Store and Google Play, with 71.2 billion installations.
TikTok reached the most downloads worldwide with 373.2 million downloads, followed by Instagram, Facebook, WhatsApp, and Snapchat.
Worldwide player spending on mobile games reached $41.2 billion in the first half of 2022, which has gone down by 6.6 percent from last year’s $44.1 billion.
Both Apple’s App Store and Google Play saw a decrease in worldwide consumer spending on mobile games.
The top 2 highest grossing mobile games were Tencent’s Honor of Kings and PUBG Mobile, which each generated more than $1 billion in consumer spending in the first half of 2022.
Genshin Impact reached $986.2 million in consumer spending, followed by Candy Crush Saga and Roblox with $593.5 million and $576.5 million in consumer spending, respectively.
Mobile game installations have increased slightly, with an uptick of 0.4 percent from last year with 28.1 billion downloads in both Apple’s App Store and Google Play.
Apple’s App Store hit 4.2 billion downloads, down 4.5 percent from last year, while Google Play saw installations grow 1.3 percent with 23.9 billion downloads.